6 Tricks to Make Halloween a Treat for your Brand
As the autumn leaves start to fall and the air gets cooler, retailers across the UK are preparing for one of the most exciting — and profitable — times of the year: Halloween.
In the weeks leading up to Halloween, sales skyrocket for all sorts of products, from chocolates and costumes to decorations and pumpkins.
Did you know, for example, that in 2020, a quarter of Brits bought a pumpkin? That’s over 17 million pumpkins, raking in an incredible £29.7 million!
Halloween spending has been on a steady rise since 2013, and despite the challenges of the pandemic, retail sales for Halloween products have tripled in the last decade!
But how can you make sure your products shine amidst all the Halloween shopping frenzy?
In this month’s newsletter, we’ll dive into 6 spooktacular strategies to help elevate your retail sales this Halloween and beyond.
1. Optimise In-Store Merchandising
As a highly visual holiday, eye-catching Halloween displays are essential!
Above everything else, ensuring that your products are strategically placed to grab attention and drive purchases is a must, including at high-traffic areas like end caps, till points, and store entrances.
Here at Mirror, we work directly with your team to execute specific planograms, ensuring that your displays are consistent across retail locations and helping to maintain brand integrity while maximising visibility in a crowded marketplace.
2. The Power of Point of Sale
Point of Sale plays an essential role in boosting sales during Halloween, and it’s important to think beyond traditional signage.
From spooky shelf-talkers and cobweb-covered display units to pumpkin-shaped signage and horror-themed product stands, it is the ideal time to get creative with Point of Sale (POS) materials!
Not only do strategically placed POS items highlight promotions, but they also set the mood for impulse purchases – perfect for those last-minute party shoppers!
Thanks to our in-house fulfilment and distribution capabilities, we can store, pre-fill, pick-and-pack, and deliver your POS materials to any location across the UK – not just at Halloween, but all year round!
Whether it’s large bay relays/displays or smaller POS items, we ensure that your POS materials are sited in the right place, at the right time, ready to attract customers.
3. Direct Sales into Convenience and Independent Retailers
While supermarkets often dominate promotional retail sales, convenience stores and independent retailers also offer a golden opportunity for further increasing sales and revenue.
At Mirror, our dedicated Direct Sales Teams are focused on securing product placements in these smaller but vital retail channels, helping you capitalise on last-minute shoppers.
Our team can actively approach convenience and independent retailers, negotiating shelf space, and ensuring your product is displayed effectively.
Mirror have an up-to-date visit file of over 26,000 independent convenience retailers across the UK.
By focusing on these smaller stores, we ensure your Halloween product line reaches more customers who are looking for quick and convenient purchases.
4. Sampling & Demonstrations
Whether it’s Halloween confectionery or promotional products/beverages, consumers are more likely to purchase your products after experiencing them first-hand.
At Mirror, we specialise in coordinating sampling events and product demonstrations that not only highlight your product but create memorable in-store experiences.
We can arrange for brand ambassadors or demonstrators to engage directly with customers, providing samples or live demonstrations, influencing shoppers’ buying decisions.
Engage more consumers and encourage sales with in-store Sampling and Demonstrations!
5. In-Store Auditing and Compliance
Even the most well-designed planograms and POS materials won’t deliver results if they aren’t implemented correctly – and that’s where our Auditing and Compliance services come into play!
By regularly auditing retail locations to check for compliance with merchandising guidelines and promotional placement, we ensure that your campaigns are executed to perfection, while reporting back on and fixing any potential issues.
This ensures that your products are always available and positioned correctly to meet consumer demand during the seasonal rush.
6. Get It Before It’s Gone!
Many promotions are short lived, which makes creating a sense of urgency even more crucial! Through limited-time offers and special promotions, you can tap into consumers’ fear of missing out and encourage faster purchasing decisions.
Here at Mirror, our Field Merchandising teams can ensure that your time-sensitive offers are clearly displayed and well-promoted in-store.
By pairing this urgency with eye-catching POS materials, your brand can capture last-minute shoppers and turn the promotional period into substantial sales growth.
To Finish
Halloween, like many other seasonal celebrations (e.g. Christmas, Easter, Mother’s Day, etc), is a prime opportunity to increase customer engagement and drive sales – and with the right field marketing strategies, your brand can really capitalise on the excitement of the season!
At Mirror, we have the expertise, flexibility, and integrated services to help you make the most of every seasonal holiday. From eye-catching displays and strategic merchandising to direct sales and ri
Partner with Mirror to deliver a sales boost for your brand!
