Meet the team

Meet the team

Management Team

Sophie Webber Mirror management

Sophia Webber

Owner / MD

Sophia Webber

Commercial Director

I established Mirror Marketing in 2011 and love what we do! I started my career as a rep on the road. I provide a hands on approach with clients to ensure smooth running and high standards are aspired to by all.

John Pickles

John Pickles

Commercial Director

John Pickles

Commercial Director

I’m passionate about adding value to our clients and finding the best solution for their needs. I love solving problems, speak to me if you have a challenge that you’d like help resolving! Fun Fact: I design and race radio control aircraft in my spare time.

Pip Parry

Sales Director

Pip Parry

Sales Director

I head up Mirror’s formidable Sales Team. I love chatting with prospective clients and creating incredible tangible campaigns for brands. FUN FACT: I have far too many party tricks to mention!
Debbie Slater, Mirror

Debbie Slater

National Field Controller

Debbie Slater

National Field Controller

I head up the tactical field teams. We book all the work that the lovely sales team bring in. We hold the hands of the new people that join us once they have been booked to any work. Fun fact : I once walked David and Victoria Beckham around Bluewater shopping centre.
Jo Brankin

Jo Brankin

Finance Manager

Jo Brankin

Finance Manager

Figures, Forklifts and Fun – who would have put these all together, but this sums me up! 100% happy to help. 10/10 for enthusiasm and office giggles. Geek fact: I genuinely enjoy excel spreadsheets & love hearing of a new shortcut – not sure my colleagues share the feeling!

Fiona Gubbins

Fiona Gubbins

Operations Director

Fiona Gubbins

Operations Director

Functional, factual and full of solutions. A fountain of knowledge and always thinking ahead.

Top of the Ops is the role for me.

Client Services and Field Team

Zara Cauldwell

Client Manager

Zara Cauldwell

Client Manager

I’ve always got our clients’ best interests at heart and enjoy building and maintaining strong partnerships, afterall it’s what we do! I am one of life’s doers and I’m all about getting the job done, and done well. I’m happy to help and love to have a chat and a laugh and see the brighter side of life.
Colette Scott

Colette Scott

Field Manager

Colette Scott

Field Manager

With over 30 years’ experience as a Regional/National Manager in On Trade & Grocery for Bacardi Brown Forman, Magners, and Britvic, I joined the Mirror Field team in 2016. We’ve since grown to a team of 5, matching our field team’s skills to a variety of client jobs, ensuring excellent results. Fun fact: I am a former Miss Brazil.
Sharon McPake

Sharon McPake

Field Manager

Sharon McPake

Field Manager

An integral part of the team, I ensure coverage across Scotland by demonstrating a friendly & helpful manner. Recognising hands-on support & communication is key to completing jobs on time to a high standard. With a genuine passion for both people and results, I truly enjoy the challenge of a busy & rewarding day. Love sharing ideas & problem solving – Video calls welcomed!!

Viv Veredas

Client Executive

Viv Veredas

Client Executive

I’m the Contract Teams administrator. I get to communicate with our contract teams every day, and help them to increase sales and brand advocacy. I love how Mirror is such a flexible business. I live and work from my home in Portugal 😊 Fun Fact: I’m a foodie! I love traveling and trying new food!

Shannon Mayes-Hanley

Senior Administrator

Shannon Mayes-Hanley

Senior Administrator

I love getting in the thick of the mailing out paperwork and POS to our field teams and brand ambassadors, having the deadline is a challenge I welcome. Baking and reading are my favourite things to do, along with looking after my twin brothers and fostering dogs .
Susie McPhee

Susie Phee

Field Administrator

Susie Phee

Field Administrator

I’m the Field Administrator for Scotland and North East England, I work alongside Sharon ensuring coverage across Scotland and the NE is optimal.

I really enjoy my job, speaking to field and getting stuck in to help complete jobs when required. I love to take on new challenges.

Beth Hallett

Beth Hallett

Client Executive

Beth Hallett

Client Executive

I love to help grow clients ideas from a small seed all the way through to a bright, colourful flower! Starting out on the road as a merchandiser, I can really understand exactly what needs to be implemented and produce outcomes for just what my client needs. In my down time I love to travel and my favourite winter activity is snowboarding and a little bit of Après Ski!

Sharon Alexander

Client Manager

Sharon Alexander

Client Manager

I have worked in Field Marketing since 2006, collaborating with clients in consumer electronics, gaming, FMCG (Pet Food, Confectionery, Alcohol, Household, and more). I love building relationships to achieve clients’ brand goals and am passionate—sometimes a bit too excited—about our work. Being part of the Mirror family, with its passionate and fun team, is a joy.

Ben Terry

Field Manager

Ben Terry

Field Manager

The Direct Sales King of Mirror – I am an experienced Field Sales Manager who is results and targets driven. I manage multiple teams within Mirror and have a personable style of managing. I always find ways to get the best from my teams for our clients!! I love the Mirror culture and ensure my passion is passed to my team members every day.

Izzy Knight

Office Administrator

Izzy Knight

Office Administrator

I love working at Mirror, it is such a friendly and positive environment. I work behind the scenes to support and motivate the field team. I spend most of my spare time with my boyfriend and family, my favourite things to do are going shopping and to raves!

Charlotte Greaves

Charlotte Greaves

Office Administrator

Charlotte Greaves

Office Administrator

I enjoy being in the admin team and the variety of things that my role entails. I love being able to help the client managers with anything that I can. When I’m not at work, I am looking after my two small children and in my spare time I like crocheting and doing cross stitches.

Amelia Waters

Field Manager

Amelia Waters

Field Manager

I work in Field Management, starting as a tactical worker and then as an FSE. I love learning new skills and taking on challenges. Seeing work from new and existing brands is exciting. Our positive team pulls together even on tough days. I believe in treating people well and enjoy building relationships with my field team.