Embracing the Power of Point of Sale!
Looking to insert your products directly into shoppers’ paths in-store? Point of Sale displays are the perfect solution!
In particular, Point of Sale displays are great for pushing products that shoppers are likely to impulse buy rather than a planned purchase.
These displays usually occupy floor space throughout a retailer in the form of FSDUs, standing displays or clip strips.
Point of Sale is so versatile you can build and create items for windows displays, walls, hanging from the ceiling and even floor vinyl posters.
By adding facings apart from the traditional aisle shelf, shoppers are much more likely to choose your product over a competitor’s.
Limited on Space?
Smaller Point of Sale items are excellent when space is minimal, and there are a number of creative items such as shelf edge strips, wobblers and small video screens that can be sited on the main product aisle to create interest, engagement and consumer connections with your brand.
Creating a great Point of Sale display at the point of purchase should be part of every brand’s sales strategy.
A well-executed Point of Sale display can:
- Provoke Impulse Buys
- Create Immediate Impact for your Brand
- Relay Extra Information to Consumers
- Provide Extra Facings for your Brand
- Aid Temporary Promotions
- Raise Brand Awareness
- Promote New Product Launches
Running a Promotion?
