Mirror has a wealth of experience in direct selling within over 26,000 convenience and independent retailers. Our direct sales (or van sales) team can be utilised on a tactical, regular basis or full-time team to deliver core range distribution gains and sales, or NPD launches.

Direct selling consists of selling products straight into store owners for immediate sale. It can also incorporate negotiations and siting of FSDUs, promotional POS sales and creating new listings.

Mirror Marketing direct sales service means that the sales function can be outsourced or supplemented by flexible support over busy periods. We can provide a team or a representative on a short-term tactical basis or on a longer term contracted team basis.

We offer two main options: Option 1 stock being pulled from Wholesalers around the UK and Option 2 suppliers send stock directly to Mirror and we distribute this to our team, and this is then sold across the UK.

Option 1 is by far the easiest and most regularly used option, with our teams collecting stock from the Cash & Carry and sell it into Convenience for cash. This drives sales through the Cash & Carry and gains distribution and volume at store level – every brand’s dream!

If you’re not currently in Cash & Carry have a chat with us as we can help you with this too!!!

Let us take the hassle away and see instant results! Solutions proven to deliver against KPI’s every time.

We train our direct sales teams to utilise consultative selling techniques. We also brief our teams fully on the promotion, brand, and competitors, so we can provide a professional service and be equipped to overcome objections and manage those frequently asked questions.